Just read Robert Cialdini’s 50 ways to yes
Actually I cheated and listened to the audiobook instead of reading it. My schedule doesn’t seem to allow much reading, or I don’t schedule much in. Either way, I mostly listen to audiobooks, and do it to and from work, as I find there are no distractions, and is easy to soak in the information.
I had heard of Robert Cialdini’s book Influence, but when looking for the audio version, Yes’ was at the top of the list, so I decided to get it instead. I had an idea of some of the techniques/studies from hearing an interview if Robert Cialdini, so I had been looking forward to getting into the book.
The book basically talks about 50 proven ways to influence people, and get people to agree to whatever you are selling. Each chapter talks about the method, introduces the study that was done to prove the method useful, and then gives a few examples of how or how not to use method. Methods covered range anywhere from using scarcity to using caffeine.
You may think this book is for salesman, or people in negotiations, but it really is useful information for anyone. Its about selling your ideas in a way to make people give you what you want, without having to try hard, or lie to get your way.
The practical uses range from selling products online, to getting a better tip from restaurant patrons to getting a refill for free.
Yes!: 50 Scientifically Proven Ways to Be Persuasive is definitely one to add to the bookshelf or the audio library.